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Showing posts with label cross-promotion. Show all posts
Showing posts with label cross-promotion. Show all posts

Tuesday, December 27, 2011

Earn 2 free FarmVille Farm Cash in Best Buy promotion

Best Buy has teamed up with Zynga to advertise Best Buy's line of digital cameras in FarmVille, while also offering players two free Farm Cash in the process. FarmVille Freak has spotted a new promotion available to access via the bottom of your FarmVille gameplay area that allows you to take a simple test which judges your compatibility with a particular type of camera - that is, to find the camera that's right for you based on your needs.

This promotion is a quick one, and you'll receive two free Farm Cash automatically after taking the survey. If you don't see your Farm Cash automatically update into your in-game total, just refresh the game and that should "force" the total to update. This isn't the first time we've seen Best Buy and Zynga partner for a promotion, and we doubt it will be the last, so remember to always keep checking back with us as we bring you the latest news from FarmVille.

[Source and image credit: FarmVille Freak]

Have you found this Best Buy promotion on your own farm?

IndyCar Series signs partnership with Cie Games for new Car Town content

Earlier this month, Cie Games launched a partnership with Universal Pictures in their popular Facebook game Car Town, bringing the upcoming film Fast Five (of the Fast and the Furious franchise) to life, at least virtually, with new in-game environments and items. Now, not even a month later, a new cross-promotion has been announced in the game, with the Indianapolis Business Journal reporting that the IndyCar Series (as in IndyCar Racing Series) has also signed a deal with the developer to bring Indy cars and real-world drivers to the game.

While this deal is exciting enough on its own (as it's set to increase the variety of cars each user could interact with substantially), this also further proves that Car Town and Cie Games are now true, admirable forces in the Facebook gaming world. With Car Town pulling in over eight million players a month, this IndyCar promotion could lead to much bigger things - even partnerships with those real-world sponsors of drivers that have been added to the game.
As for the in-game features currently in place / in the works, players can now enter a new environment - Indianapolis Motor Speedway's Gasoline Alley, and complete challenges like the Indy 500 Challenge that includes a pit crew (comprised of Facebook friends). Players can race against others on the track, compete against other pit crews, and climb the leaderboards.

The game will see the addition of 13 different IndyCars, representing drivers like Danica Patrick, Dario Franchitti, Marco Andretti and more. Other IndyCar features will come online later in the year, so this looks like just the first of many updates that will see Car Town branching out even further into the advertising space. We look forward to seeing what the future brings, and we'll make sure to let you know when and if other sponsors join the pack.

Are you a fan of Car Town? Will you play the game more now that IndyCars are going to be a part of the day-to-day gameplay

Wednesday, October 5, 2011

FarmVille Gamestop promotion offers rewards with Game Card purchase

Zynga has launched a new cross-promotional event in FarmVille this evening, teaming the game up with video game retailer GameStop to offer "exclusive mystery goods" to users that purchase and redeem Zynga Game Cards from GameStop. That is, in addition to simply earning the appropriate amount of Farm Cash based on the card value you redeemed (whether that be $10, $25 or $50), you'll also receive a free gift.

So far, it looks like you'll receive one of four items all wrapped up in a red and white box. All of these items are themed for Halloween, with three being re-releases. Specifically, there's a Wizard Gnome and Spooky Bush from last year's Halloween theme, while a Plant Monster from both Halloween 2009 and 2010 is also available. In terms of new goodies, you have a chance to earn the Candy Corn Chicken, although the loading screen above doesn't detail whether or not we'll be able to choose our prize, or if we'll just need to get lucky. For someone that already has the three previously released items, that's definitely something to keep in mind. On the other hand, there's also the slight possibility that a single card will guarantee you all four items, but again, that wasn't detailed either.

We'll be able to learn more about this promotion by visiting GameStop's website, but as of this writing, the promotion link doesn't work (it instead redirects to GameStop's downloads page). We'll make sure to keep checking on things and will let you know when the link goes live, along with exactly what you'll find there (hopefully answers to our questions). Either way, we do know one thing: this promotion will end November 6.

Update: We now know the specific details of this feature, as Gamestop's page is now live. Depending on the dollar amount you spend on a Zynga Game Card, you'll be eligible for different amounts of items. For $10, you'll receive one mystery item. For $25 you'll receive three and for $50 you'll receive six. However, as there are only four listed items, it looks like if you purchase a $50 card for FarmVille, you'll receive two mystery boxes (containing truly mystery items) along with the four listed above.

Will you purchase a Zynga Game Card for a chance at these Halloween-themed items in FarmVille? Sound off in the comments.

Friday, September 30, 2011

Cafe World Farmers Insurance promotion comes with Professor Burke Statue

If anything, the folks at Zynga definitely know how to setup a good cross-promotion. After Capital One recently set up shop in a slew of Zynga's games (and practically took over FarmVille), we now see a new promotion launching in Cafe World with another company: Farmers Insurance (remember, we were told that Farmers would be making an appearance in the game back in June). If you watch a lot of TV, you might recognize this promotion's mascot of sorts - Professor Burke - from recent Farmers Insurance commercials.

Now, Professor Burke has come to your cafe as a character and as a statue, plated in gold. This "Professor Burke Statue" has a limited time of effectiveness, but will "insure" your cafe, granting you spoil protection on all of the dishes you cook from now until October 2. Luckily, the statue is free, and it doesn't require any "building" to gain its effect. You can either simply place the statue from the in-game pop-up that appears, or you can head into the game's build menu manually to drag your free statue out and into your cafe.

If there's one thing to remember about this, it isn't that the statue itself comes with a time limit that can be turned on and off depending on when you place it in your cafe; rather, it's a case where you'll want to place it in your cafe as soon as possible as the overall countdown timer ticks down until October 2. If the Farmers Insurance promotion grows in Cafe World, we'll make sure to let you know.

Would you have liked the Professor Burke Statue to have another effect, rather than wither protection? Or, will you take advantage of this opportunity to cook some quickly cooking dishes while you're busy doing other things since they won't spoil? Sound off in the comments.